Side Car Interview

Track and follow our Side Car series devoted to Seattle's biggest influencers as they answer questions related to brands, campaigns and themselves. To learn more about these amazing thought leaders, we invite you to check back every Thursday.

Ken Kirkpatrick- ~ President, U.S. Bank

What do you love about your company's/organization's brand?

Cleary defines who we are and our values: strength, quality and leadership. The brand line “All of US Serving You” promotes all of the employees in our company working together to deliver stronger, deeper , customer relationships with best-in-class service and experience.

What aspirations do you have for the future of your brand?

Continued growth and demonstration of our strength and stability, promoting our people, products, and services as the clear choice for businesses, communities, and families.

Do you see campaigns that inspire or disappoint you?

I’m inspired by campaigns that promote positive change, e.g. Nissan Leaf polar bear ad campaign. I am disappointed by those who are trying to be something they are not.

If you weren't doing what you do now for a living, what is it you would like to be doing?

I’d be a radio disc jockey. That is what I always wanted to do, but it works out quite well because I get the opportunity to do radio spots for the bank... but I get paid like a bank president instead of a disc jockey.

Where is your favorite local spot to take out-of-town guests?

My home, to eat my wife SaSa’s best-in-the-world cooking!

If you were to write a book, what would it be about?

That’s an easy question… “The Women in My Life Have Taught Me Well.”

Thank you for taking the time to read our interview with Ken Kirkpatrick – President, U.S. Bank

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