Side Car Interview

Track and follow our Side Car series devoted to Seattle's biggest influencers as they answer questions related to brands, campaigns and themselves. To learn more about these amazing thought leaders, we invite you to check back often for updates or sign up to receive notices by eamil.

James Hendricks, Ph.D. ~ President,
Seattle Children's Research Institute

1. What do you love about your company's/organization's brand?

   I love the fact that Seattle Children’s can be defined by three simple words – hope, care and cure. For more than 100 years, Seattle Children’s Hospital has been dedicated to providing top quality care to every child in our region, regardless of the family’s ability to pay. At the forefront of pediatric medical research, Seattle Children’s Research Institute works to bring cures from the bench to the bedside. Seattle Children’s Hospital Foundation works with our generous community to bring hope to the patients and families we serve.
   
   

2. What aspirations do you have for the future of your brand?

   We are working hard to bring international awareness to our brand. In particular, the work of our Research Institute and our Global Alliance for the Prevention of Prematurity and Stillbirth is focused on global health.
   
   

3. Do you see campaigns that inspire or disappoint you?

   I have described some campaigns as cute, clever or memorable, but I can’t remember thinking a campaign was inspirational. My favorite campaign was Wendy’s “where’s the beef”. This is a great example of an underdog using advertising as a powerful lever with the consumer. I quickly forget bad or disappointing campaigns.
   
   

4. If you weren't doing what you do now for a living, what is it you would like to be doing?

   I would be building fine furniture in my own shop.
   
   

5. Where is your favorite local spot to take out-of-town guests?

   Anywhere in downtown Seattle. Our downtown has so many great places to eat and chat.
   
   

6. If you were to write a book, what would it be about?
   

   I am fascinated by the stories behind the greatest discoveries in medicine; in particular, the role of serendipity. It would be fun to research and write about this.
   
   

   
   

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